Selling Guide


Pitching the price of your property correctly is a skill. Too high and you won’t receive any interest. Too low and the property sells for much less than it is worth. An accurate valuation pulls together information from several sources: The cosmetic, general structural condition and future potential of the property, the prices achieved for similar properties in the area, and properties currently on the market. This information is reviewed, and an appropriate asking price is proposed to you.

Selecting an estate agent

Selecting the right Estate Agent to represent your interest is most important. Sound local knowledge, well trained highly motivated staff, clear, fair terms of business, a competitive fee structure, and a proven history of sealing deals should be high on your list of priorities. The agent that gives you the highest valuation is not always the best for you. Our staff are trained to an exceptionally high standard so you can rely on us for honest impartial service and advice.

Obtain an EPC

An Energy Performance Certificate (EPC) rates the energy efficiency of a property and its carbon emissions. As of 6th April 2012, the EPC details should be displayed on all property particulars and it is now a legal requirement to provide an EPC for most properties in England and Wales.

Marketing your property

To find the right buyer your property needs maximum exposure across a wide range of media. We offer a range of important marketing benefits which will aid in getting you the best possible price. We will arrange for professional photo shoot of your property and a floor plan To raise the profile of your property we always recommend these following methods: Erecting a For Sale board – This is one of the most effective ways to advertise and attract buyers to your property. They really do work and they advertise your property 24 hours every day. E-mail – The world of technology now enables us to send your property all around the world with a simple click of a button. Direct marketing – We will contact any prospective purchasers who are registered with us and inform them of your property within minutes of receiving your instructions. Details will be sent via any methods of communication including emails and SMS alerts. Targeting a direct market of registers applicants ensures we only approach those with a real interest in buying. Website and property portals – Our website is updated instantly and full details of your property will be placed as soon as details have been approved. In addition to advertising on our website, we also advertise in local press and through national property portals such as Zoopla and Rightmove

Presenting your property

Ensure your home is de-cluttered, clean, tidy & presentable for the viewings – it makes the property less personal to you and more of a blank canvas for those looking around.

Accompanied viewings

Prospective buyers will come to view your property via prior appointment and accompanied by a member of staff. Rochester Place believe that flexible opening times are essential to maximize viewing opportunities. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. The safety of our clients is paramount therefore we never allow prospective buyers to visit un-accompanied.

Updates and Feedback

We provide regular feedback including feedback from prospective buyers & market trends.


All offers will be reported both verbally and in writing. We will check all offers for their validity and ask for proof of funds. We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction, and will always advise you on the best course of action based on our experience and expertise. Before an offer is agreed we will check the buyer’s ability to purchase a property. We can also contact the buyer’s personal mortgage adviser to confirm their financial commitment. This minimises the risk of a purchase falling through. At the point of a sale being agreed, we will liaise with both your solicitor and the buyer’s solicitor and prepare the memorandum of sale. We will then write to all parties confirming the agreed details of the sale. Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

Exchange contracts

Once all necessary legal formalities are completed the solicitors will exchange contracts and a deposit will be paid via the solicitors and both parties are now legally obliged to complete on the transaction. Completion can take place simultaneously with exchange if all parties are in agreement, however it is common to have a gap between exchange of contracts and completion.


Completion occurs when all outstanding legalities have been completed and the balance of funds are transferred to your solicitor. Your solicitor will let you know when this has happened and will inform us so that we can release the keys.



Holding deposit1 weeks rent
Security deposit

Capped at 5 weeks rent for annual rental under £50,000,

or 6 weeks rent for annual rental over £50,000

RentThe agreed monthly rent
Changes to tenancy£50 inclusive of rent
Early termination chargeNot exceeding the landlord’s financial losses 
 Late payment of rent

Interest of 3% above BoE base rate for each day the rent is late,

once it is 14 days overdue 

Client Money Protection SchemeSafeagent
Member: A2850

Property Redress Scheme 

The Property Redress Scheme

Member: PRS012995


Refundable Holding deposit - Capped at 1 weeks rent

Security Deposit - Capped at 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent - The agreed monthly rent

Changes to tenancy - Capped at £50 inc VAT

Early termination charge - Not exceeding the landlord’s financial losses

Late payment of rent - Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys - Reasonable costs or give the tenant the option to purchase themselves

Utilities, council tax, communication services, TV Licence etc - Tenants own responsibility unless otherwise stated in contract

Client Money Protection Scheme Membership details - Safeagent Member: A2850

Property Redress Scheme Membership details - The Property Redress Scheme Member: PRS012995